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	<description>Robin Tracy Public Relations: Full-Service Communications Services</description>
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		<title>These Are a Few of My Favorite Things…For PR</title>
		<link>http://robintracy.com/2010/08/these-are-a-few-of-my-favorite-things%e2%80%a6for-pr/</link>
		<comments>http://robintracy.com/2010/08/these-are-a-few-of-my-favorite-things%e2%80%a6for-pr/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 11:55:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Favorite PR Tools]]></category>
		<category><![CDATA[Google alerts]]></category>
		<category><![CDATA[Google News]]></category>
		<category><![CDATA[Jocelyn Broder]]></category>
		<category><![CDATA[PR Daily]]></category>
		<category><![CDATA[PR Daily Newsfeed]]></category>
		<category><![CDATA[PR tools]]></category>
		<category><![CDATA[robin tracy pr]]></category>
		<category><![CDATA[Tracy Clement]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=1719</guid>
		<description><![CDATA[Julie Andrews liked bright copper kettles and warm woolen mittens.  Those didn’t make the cut on my list of favorite things.  But below are three of my favorite things that I cannot live without (for PR that are FREE):

Google News. Useful in so many ways.  You can search for topics related to your client or [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/08/these-are-a-few-of-my-favorite-things%e2%80%a6for-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Becoming a Go-To Media Spokesperson</title>
		<link>http://robintracy.com/2010/08/becoming-a-go-to-media-spokesperson/</link>
		<comments>http://robintracy.com/2010/08/becoming-a-go-to-media-spokesperson/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 13:35:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[PR 101]]></category>
		<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Spokesperson Training]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Jerry Falwell]]></category>
		<category><![CDATA[Jesse Jackson]]></category>
		<category><![CDATA[Jocelyn Broder]]></category>
		<category><![CDATA[Kim Kardashian]]></category>
		<category><![CDATA[media spokesperson]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Tracy Clement]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=1707</guid>
		<description><![CDATA[Over the years I cannot count how often I’ve heard clients ask, “I want to be the next Jerry Falwell (Jesse Jackson or fill in the blank here guy).  I have a different message (or a better way of communicating) and someone has to replace Falwell.  How do I do become the next go-to media [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR 101: The Gist and the Curse</title>
		<link>http://robintracy.com/2010/08/pr-101-the-gist-and-the-curse/</link>
		<comments>http://robintracy.com/2010/08/pr-101-the-gist-and-the-curse/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 14:12:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogging & Bloggers]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[PR 101]]></category>
		<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Churnless]]></category>
		<category><![CDATA[Gist]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[Peter Shankman]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=1695</guid>
		<description><![CDATA[I’m a fan of Peter Shankman and his daily HARO emails. This morning’s email introduced me to Gist—a service that provides a full view of the contacts in your professional network. (I’ve not tried it…I’m just summarizing the HARO intro).  At http://blog.gist.com/pr-pros-this-is-gist/, you can read a customer endorsement of Gist by Dave Clarke, the Communications [...]]]></description>
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		<title>Marketing Kudos: Kraft Miracle Whip</title>
		<link>http://robintracy.com/2010/07/marketing-kudos-kraft-miracle-whip/</link>
		<comments>http://robintracy.com/2010/07/marketing-kudos-kraft-miracle-whip/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 07:00:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Kudos]]></category>
		<category><![CDATA[Jocelyn Broder]]></category>
		<category><![CDATA[Kraft Foods]]></category>
		<category><![CDATA[Miracle Whip]]></category>
		<category><![CDATA[Miracle Whip bullet]]></category>
		<category><![CDATA[Miracle Whip new label]]></category>
		<category><![CDATA[robin tracy pr]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Tracy Richardson Clement]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=1660</guid>
		<description><![CDATA[Some time ago I noticed that Kraft had debuted a new—much more contemporary—label on its mayonnaise and Miracle Whip.  I pondered it for a few moments in passing, decided it looked nice and was a smart marketing move.
Fast forward to this past weekend, though, and the new look—delivered via my television—got my full attention.  Why? [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taglines Made Easy (At Least Easier than Capri Sun Makes it Seem)</title>
		<link>http://robintracy.com/2010/07/taglines-made-easy-at-least-easier-than-capri-sun-makes-it-seem/</link>
		<comments>http://robintracy.com/2010/07/taglines-made-easy-at-least-easier-than-capri-sun-makes-it-seem/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 11:52:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[100% juice]]></category>
		<category><![CDATA[bad taglines]]></category>
		<category><![CDATA[Capri Sun]]></category>
		<category><![CDATA[I can believe in that]]></category>
		<category><![CDATA[Jocelyn Broder]]></category>
		<category><![CDATA[Motts]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Spaghettios]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Tracy Clement]]></category>
		<category><![CDATA[V8]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=1666</guid>
		<description><![CDATA[Have you heard the new tagline for Capri Sun’s 100% juice?  I can believe in that.  Seriously, because I can’t?   
There are many reasons this is a terrible tagline:

Is 100% juice really something to believe in?  It’s not a cause or philanthropic initiative.  It’s not a core tenant of anyone’s belief system (at least that I [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/07/taglines-made-easy-at-least-easier-than-capri-sun-makes-it-seem/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Flipping for the Flip Camera</title>
		<link>http://robintracy.com/2010/07/flipping-for-the-flip-camera/</link>
		<comments>http://robintracy.com/2010/07/flipping-for-the-flip-camera/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 16:44:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Flip]]></category>
		<category><![CDATA[Flip Camera]]></category>
		<category><![CDATA[Jocelyn Broder]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Tracy Richardson Clement]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=1653</guid>
		<description><![CDATA[I got a Flip camera for my birthday yesterday.  While vacationing with my sister earlier this month, I watched her capture small, fun moments of the day and then cobble them together into a cool video chocked full of fun memories. 
Boy oh boy, did that throw a cravin’ on me!
Of course I’m personally attracted to [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/07/flipping-for-the-flip-camera/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PR 101: The Press Release</title>
		<link>http://robintracy.com/2010/07/pr-101-the-press-release/</link>
		<comments>http://robintracy.com/2010/07/pr-101-the-press-release/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 19:22:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR 101]]></category>
		<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[about paragraph]]></category>
		<category><![CDATA[bad press release]]></category>
		<category><![CDATA[how to write press release]]></category>
		<category><![CDATA[media release]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[scan test]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=1620</guid>
		<description><![CDATA[Today I was searching for information about a convention one of my clients will be attending.  After learning next to nothing on the convention website—not even who was attending—I clicked on their online newsroom to see what I could glean from their press releases.  Unfortunately, the press releases had about as much information as the [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/07/pr-101-the-press-release/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Kudos:  Experiential Marketing on Target</title>
		<link>http://robintracy.com/2010/07/marketing-kudos-experiential-marketing-on-target/</link>
		<comments>http://robintracy.com/2010/07/marketing-kudos-experiential-marketing-on-target/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 12:00:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Kudos]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[Jocelyn Broder]]></category>
		<category><![CDATA[robin tracy pr]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Target stores]]></category>
		<category><![CDATA[target.com]]></category>
		<category><![CDATA[Toy Story 3]]></category>
		<category><![CDATA[Tracy Richardson Clement]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=1631</guid>
		<description><![CDATA[
I’m not a typical shopper—I search for the product I need but I’m also hyper-focused on HOW it’s being presented, promoted, and marketed.    Target—in partnership with Disney’s “Toy Story 3” movie—scores big in the “experiential marketing” department this summer.  As one would expect, the big wide aisles were filled with TS3 products.  And, predictably, the [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/07/marketing-kudos-experiential-marketing-on-target/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How BIG is Your PR Department?</title>
		<link>http://robintracy.com/2010/07/how-big-is-your-pr-department/</link>
		<comments>http://robintracy.com/2010/07/how-big-is-your-pr-department/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 21:18:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[PR 101]]></category>
		<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[brand ambassador]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[PR department]]></category>
		<category><![CDATA[PR Philosophy]]></category>
		<category><![CDATA[Preferred Message]]></category>
		<category><![CDATA[public relations definition]]></category>
		<category><![CDATA[The Coca-Cola Company]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=1614</guid>
		<description><![CDATA[Whether you have a dedicated PR department or not, public relations is done on your behalf every day.   That’s because everyone is in PR.  Every employee—from receptionist to CEO, dock worker to executive—client, customer, business partner and vendor has the power to spread a message about your company / initiative / project.  Do you like the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR 101: Protecting Your Brand</title>
		<link>http://robintracy.com/2010/07/pr-101-protecting-your-brand/</link>
		<comments>http://robintracy.com/2010/07/pr-101-protecting-your-brand/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 13:33:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR 101]]></category>
		<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Cafe du Monde]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Jocelyn Broder]]></category>
		<category><![CDATA[New Orleans PR]]></category>
		<category><![CDATA[protecting your brand]]></category>
		<category><![CDATA[robin tracy pr]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Superbrand]]></category>
		<category><![CDATA[Tracy Richardson Clement]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=1584</guid>
		<description><![CDATA[Protecting your brand is a basic PR 101 practice and is especially important for established brands and those  brands lucky enough to grow to represent something bigger than themselves.  Café du Monde is one of those superbrands.  This Louisiana institution is known for it’s chicory café-au-lait and hot, fried beignets—square, doughnut-like delicacies—covered in powered sugar.  It’s yummy stuff, really!
Founded in [...]]]></description>
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		<slash:comments>1</slash:comments>
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