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	<link>http://robintracy.com</link>
	<description>Robin Tracy Public Relations: Full-Service Communications Services</description>
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		<title>Recon Duty&#8230;It&#8217;s For Everyone</title>
		<link>http://robintracy.com/2010/03/recon-duty-its-for-everyone/</link>
		<comments>http://robintracy.com/2010/03/recon-duty-its-for-everyone/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 19:51:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[digital reconnaissance]]></category>
		<category><![CDATA[Google alerts]]></category>
		<category><![CDATA[key words]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[online research]]></category>
		<category><![CDATA[robin tracy pr]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Tracy Richardson Clement]]></category>
		<category><![CDATA[website maintenance]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=938</guid>
		<description><![CDATA[For two days I&#8217;ve been doing some digital reconnaissance work: online research of clients, competitors and verifiable stats that support my clients’ work. Now as PR practitioner, this a service that provide for my clients. But, anyone can—and should—do it.
How and where should one look? Well, of course you should set up Google alerts to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>PR Clients: What You SHOULD Be Able to Expect</title>
		<link>http://robintracy.com/2010/03/pr-clients-what-you-should-be-able-to-expect/</link>
		<comments>http://robintracy.com/2010/03/pr-clients-what-you-should-be-able-to-expect/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 19:35:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[client firm relationships]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Tracy Richardson Clement]]></category>

		<guid isPermaLink="false">http://robintracypr.wordpress.com/?p=41</guid>
		<description><![CDATA[Occasionally I&#8217;ve come across stories about client/firm relationships gone awry. Two examples from last year stand out in my mind: The mass email debacle and the client that publicly fired the PR firm for making the client look silly.   
Over the past few months, I&#8217;ve encountered organizations recovering from bad service provider relationships.  While I’ll never know all sides of these stories, I can say that [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/03/pr-clients-what-you-should-be-able-to-expect/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>RobinTracyPR Twitter Account Hacked</title>
		<link>http://robintracy.com/2010/02/robintracypr-twitter-account-hacked/</link>
		<comments>http://robintracy.com/2010/02/robintracypr-twitter-account-hacked/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 04:29:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[password]]></category>
		<category><![CDATA[RobinTracyPR]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=863</guid>
		<description><![CDATA[I&#8217;m simmering at a HIGH boil!!  My Twitter account was hacked.  Not just hacked, I mean some loser used my profile to send obscene messages to all of my followers.
I&#8217;m a wordie and I have to admit, words just fall short tonight.
I&#8217;m thankful that several friends texted me to tell me that my account had [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/02/robintracypr-twitter-account-hacked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Advertising: Go To Where Your Customers Are</title>
		<link>http://robintracy.com/2010/02/facebook-advertising-go-to-where-your-customers-are/</link>
		<comments>http://robintracy.com/2010/02/facebook-advertising-go-to-where-your-customers-are/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 14:33:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook ads]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Tracy Richardson Clement]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=844</guid>
		<description><![CDATA[I recently spent some time with a young, very successful entrepreneur whose company is investing in a Google adwords campaign.  They have hired a company that specializes in implementing efforts like this and are investing several thousand dollars each month.  The prospect-to-client conversion rate is not great: Only one in 10 calls results in a sale.  With key words [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/02/facebook-advertising-go-to-where-your-customers-are/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>PR Retainers: What Are They &amp; How Do They Work?</title>
		<link>http://robintracy.com/2010/02/pr-retainers-what-are-they-how-do-they-work/</link>
		<comments>http://robintracy.com/2010/02/pr-retainers-what-are-they-how-do-they-work/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 16:25:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[ezinearticles]]></category>
		<category><![CDATA[ezinearticles.com]]></category>
		<category><![CDATA[pr retainers what are they and how do they compare]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Tracy Clement]]></category>
		<category><![CDATA[Tracy Richardson Clement]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=837</guid>
		<description><![CDATA[
Recently I&#8217;ve fielded a number of questions about how PR retainer structures work.  It&#8217;s been a hot-button topic with some PR counterparts over the years, especially when the conversation focuses on sharing details with the clients.   More specifically, telling clients how much work they actually get in return for their retainer.  This week my article &#8220;PR Retainers—What Are They and How [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>I WANT to Be Your Customer. Please, Tell Me How!</title>
		<link>http://robintracy.com/2010/02/i-want-to-be-your-customer-please-tell-me-how/</link>
		<comments>http://robintracy.com/2010/02/i-want-to-be-your-customer-please-tell-me-how/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 00:57:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Missing obvious marketing opportunities]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tony Dye]]></category>
		<category><![CDATA[top 10 list]]></category>
		<category><![CDATA[Tracy Richardson Clement]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=828</guid>
		<description><![CDATA[My friend Tony Dye has a blog that I enjoy. In today&#8217;s post, &#8220;Missing &#8216;Obvious&#8217; Marketing Opportunities,&#8221; Tony shared his experience in following the opening of a new local eatery.  Shockingly, no information was posted—on or near the bricks-and-mortar building or online.  Now Tony&#8217;s a really sharp, out-of-the box thinker and consultant so I know that he knows how to [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/02/i-want-to-be-your-customer-please-tell-me-how/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Start-Ups and Marketing Help</title>
		<link>http://robintracy.com/2010/02/start-ups-and-marketing-help/</link>
		<comments>http://robintracy.com/2010/02/start-ups-and-marketing-help/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:48:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[2 services to help start-ups promote]]></category>
		<category><![CDATA[Howard Greenstein]]></category>
		<category><![CDATA[Inc.com]]></category>
		<category><![CDATA[startup toolkit]]></category>
		<category><![CDATA[top 5 tips for how to promote your company to a reporter]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=823</guid>
		<description><![CDATA[Inc.com&#8217;s Howard Greenstein&#8217;s Startup Toolkit blog is filled with great counsel for, well start-up business.  His post titled 2 Services to Help Start-ups Promote makes the observation that &#8220;Start-ups often work in secret until they’re ready to go public. Then, suddenly, it’s time to promote what they’re doing&#8230;&#8220;  Generally they want to do this with a [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/02/start-ups-and-marketing-help/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Twitter Dying?</title>
		<link>http://robintracy.com/2010/02/is-twitter-dying/</link>
		<comments>http://robintracy.com/2010/02/is-twitter-dying/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 22:28:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[robin tracy pr]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=818</guid>
		<description><![CDATA[Brandweek&#8217;s article, &#8220;Is Twitter the Next Second Life?shares some fascinating trends, success stories and failures in this social media environment. 
If you tweet for business, it&#8217;s a must read!
]]></description>
		<wfw:commentRss>http://robintracy.com/2010/02/is-twitter-dying/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Am a C.L.O. (Chief Listening Officer). Are You?</title>
		<link>http://robintracy.com/2010/02/i-am-a-c-l-o-chief-listening-officer-are-you/</link>
		<comments>http://robintracy.com/2010/02/i-am-a-c-l-o-chief-listening-officer-are-you/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 15:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR Basics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[chief listening officer]]></category>
		<category><![CDATA[clo]]></category>
		<category><![CDATA[robin tracy pr]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=811</guid>
		<description><![CDATA[Forbes’ John Ryan delivers a great reminder about the value and importance of being a good communicator in his article titled, Every CEO Must Be A Chief Listening Officer.  But it the importance of LISTENING—as an integral part of communicating well—that I appreciate most.  And he challenges CEOs (or any organizational leader for that matter ) [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/02/i-am-a-c-l-o-chief-listening-officer-are-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Bowl Commercials are Coming &amp; They&#8217;re Bringing Gamblers</title>
		<link>http://robintracy.com/2010/02/super-bowl-commercials-are-coming-theyre-bringing-gamblers/</link>
		<comments>http://robintracy.com/2010/02/super-bowl-commercials-are-coming-theyre-bringing-gamblers/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 13:55:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Robin Tracy Public Relations]]></category>
		<category><![CDATA[RobinTracyPR]]></category>
		<category><![CDATA[super bowl 2010]]></category>
		<category><![CDATA[Tracy Richardson Clement]]></category>

		<guid isPermaLink="false">http://robintracy.com/?p=796</guid>
		<description><![CDATA[I love the Super Bowl pre-game, game and post game broadcasts not only because of the great sports competition, but also because of the entertainment value of the commercials.  Now I&#8217;ve watched these for years but only this morning did I learn that folks who enjoy gambling bet on these.  While we will TiVo the whole [...]]]></description>
		<wfw:commentRss>http://robintracy.com/2010/02/super-bowl-commercials-are-coming-theyre-bringing-gamblers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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