Start-Ups and Marketing Help

Inc.com’s Howard Greenstein’s Startup Toolkit blog is filled with great counsel for, well start-up business.  His post titled 2 Services to Help Start-ups Promote makes the observation that “Start-ups often work in secret until they’re ready to go public. Then, suddenly, it’s time to promote what they’re doing…“  Generally they want to do this with a press release, to get media to talk about them and their product or service.

So true…I’ve met and sat across the table from many of these entreprenuers.   

Greenstein’s article provides a number of methods to distribute press releases. But for small start ups, finding the mechanisim to distribute the information is only a small part of their challenge. Crystalizing their core identity, product and service descriptors is key. This is one of the best benefits of getting help froma public relations professional. A fresh, unbiased brain and set of eyes and ears can transform a forgetable idea into an unforgetable story.  In fact, Greenstein talks about this a bit in his post Top 5 Tips For How to Promote your company to a reporter.