Recently I’ve fielded a number of questions about how PR retainer structures work. It’s been a hot-button topic with some PR counterparts over the years, especially when the conversation focuses on sharing details with the clients. More specifically, telling clients how much work they actually get in return for their retainer. This week my article “PR Retainers—What Are They and How Do They Compare? appears on e-ZineArticles.com.
Tags: ezinearticles, ezinearticles.com, pr retainers what are they and how do they compare, Robin Tracy Public Relations, Tracy Clement, Tracy Richardson Clement