At the end of August (2009), Fortune magazine’s Ram Charan wrote a great article title My Recovery Playbook, which shares the thinking and wisdom of three of today’s top corporate leaders as they tackle the economy head on.
They are shifting their companies NOW to prepare for economic recovery. But more importantly, they are preparing for what will certainly be a “New Normal” that includes forever-changed consumer spending and behavior patterns. Facinating read that’s well worth the time that it “takes you away from business.”

