August 2009

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Wise Counsel From Crestock.com

August 24, 2009 | No comments

A link to this great article landed in my lap by way of Twitter.  Frankly, I couldn’t say it better myself!  Thanks to Crestock.com for “7 Common Design Mistakes That Clients Love (and how to fight back).“  For a sneak peak, here’s the intro and the short list:
“From flash intros, to logo theft, to information overload, clients often ask a design team to do a lot of stuff that’s just plain wrong. Here are 7 of the most common mistakes clients might ask you to make — and how to talk some sense into them.

1. Scrimping on photography
2. Wanting a Flash intro, despite it being 2009
3. Too much information
4. Using white text on a black background (for the web)
5. Wanting the logo bigger
6. Ripping off someone else’s logo
7. Wanting a terrible font
 
Enjoy!

(Photo: Creststock)

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A Texas-Size Dose of Brand Identity

August 21, 2009 | No comments

Magnolia Publishing and Louisiana author Vicki Allen–clients of mine–will be traveling to the Texas Book Festival Oct. 31- Nov. 1 to promote Drink One To Me, Christian Bennett and to be part of one of the nation’s greatest literary events.

Started in 1995 by First Lady Laura Bush, a former librarian and advocate of literacy, this event has grown to attract some 45,000 visitors. While I am impressed by the significant success and growth this event has experienced, I am absolutely enamored with the logo!
It’s pretty simple: Texas + Books = Texan Hat with Book Topper!
I don’t know the story behind how this came about or how long it took to create (I’d like to know)–but I love it! Kuddos Texas Book Festival!
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Legacy Media Fights Back

August 20, 2009 | No comments

Now that school schedules have returned to our home I am again able to dedicate some of my time to my much-neglected blog. And thanks to the folks at Pepsi, CBS and Entertainment Weekly, I’ve got something to talk about.

These consumer powerhouses have invested in a REALLY cool print ad, that according to FT.com, “When some readers of Entertainment Weekly open their magazines next month, they will discover characters from US television programmes speaking to them from a wafer-thin video screen built into the page.”

Uh, did you say “speaking”?? Seriously–I’m gonna have to hunt down my own copy of this Entertainment Weekly (which is being distributed only in NYC and LA) ’cause I just gotta have one! Not sure why Pepsi didn’t distribute here in ATL–Coca-Cola’s backyard.
Since college I’ve been fascinated with–and collected–all types of unique ads. My fascination began with Apple’s 1984 Superbowl commercial. But I digress…

While the world continues to embrace new media technologies and, by default, abandon legacy media like newspapers and magazines, it’s nice to see the new merged with the old.
Photo: CBS
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