Julie Andrews liked bright copper kettles and warm woolen mittens. Those didn’t make the cut on my list of favorite things. But below are three of my favorite things that I cannot live without (for PR that are FREE):
- Google News. Useful in so many ways. You can search for topics related to your client or find media coverage featuring your client. But my favorite way to use Google News is to get a conversation started. I’ll search very generic terms like “back to school” and “stats” to see what other outlets are reporting and then start a conversation about the coverage on various social media channels. Then, I include a hyperlink of select news coverage to showcase I am a knowledgeable resource. By including the hyperlink, I can remain neutral while the conversation can go any number of directions. *Google Alerts is a close second to Google News, but for the purpose of this post, I decided to only include one Google application.*
- Competitor PR Websites. Several PR firms post media and blog coverage that they generated on behalf of their clients on their website. This is a great resource for building media and blogger lists. You know what type of coverage these media contacts and bloggers have already been pitched and chosen to cover—half the battle.
- PR Daily Newsfeed. Arriving in my email in box every day, PR Daily Newsfeed helps me stay in the know as a PR practitioner by posting relevant stories from new trends and PR styles to PR blunders and success stories.
What are some of your favorite things?






